Sea-Wees - completely forgot all about these! The lily pad was a sponge, I loved this toy!
Fun Under The Sea: The 6 Best Little Mermaid Bath Toys | Baby Bath ...
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Mattel Lil' Miss Mermaid Doll (1991) Her tail would change color in warm water. I'm pretty sure we had her.
Mermaid Bath Family 4 Piece Bath Toy - Colors May Vary. Mermaid Bath Family 4 Piece Bath Toy - Colors May Vary.
Sea Wees! A bath doll from the early 80s. She came with a baby, a comb, and a lily pad sponge for floating. :) The ones that came out later also had pets.
Splash Along Mermaid Bath Toy
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One of my all time favorites - Sandy Sea Wee!
Kenner Sea Wees mermaid bath toys