This site offers insight into the psychology of shapes. It has been shown that shapes, like color, evoke emotion, and help with the flow of a pattern, marketing, and web design. Squares and rectangles evoke the idea of reliability, and stability. Since web pages are a series of squares and rectangles, you have to work with these in creative ways so as break the monotony. Circles are feminine, evoke feelings of energy, power, integrity, perfection and attract attention.(Shapes)
Typography has turned into an art form unto itself, and that means it can take some pretty creative shapes. Becca Clason, a lettering artist from Salt Lake City has taken it to the next level by creating typographic pieces of work with food as her medium.