Steve McQueen--Posthumously, McQueen remains a popular star, and his estate limits the licensing of his image to avoid the commercial saturation experienced by other deceased celebrities. As of 2007, McQueen's estate entered the top 10 of highest-earning deceased celebrities.
I watched Bullit about a year ago. I admit that I'd only ever watched one Steve McQueen movie before and I didn't really "get" him as a movie star. then I saw him being a badass in this cardigan. Damn. Badass in a cardigan. Who knew?