Deciding on where to allocate your marketing budget? Consider how above-the-line and below-the-line marketing works, and which is better for your business.

Deciding on where to allocate your marketing budget? Consider how above-the-line and below-the-line marketing works, and which is better for your business.

Calculating Your Marketing Budget - Don't know where to start when it comes to preparing a marketing budget? Great infographic shows how to figure out what works best for your business.

Calculating Your Marketing Budget - Don't know where to start when it comes to preparing a marketing budget? Great infographic shows how to figure out what works best for your business.

Infographic: Where to spend your marketing budget in 2016: http://auspo.st/1NeThqI  #SmallBizAU #Ecommerce #SecurePay

Infographic: Where to spend your marketing budget in 2016: http://auspo.st/1NeThqI #SmallBizAU #Ecommerce #SecurePay

Having a hard time figuring out how to allocate money to social media marketing...or even how much? Don't miss Ciera Holzenthal's "How to Determine Your Social Media Marketing Budget"

Having a hard time figuring out how to allocate money to social media marketing...or even how much? Don't miss Ciera Holzenthal's "How to Determine Your Social Media Marketing Budget"

Strengths of Video Marketing - 5 Reasons Video MUST Be Part of Your 2016 Marketing Budget [Infographic]

Strengths of Video Marketing - 5 Reasons Video MUST Be Part of Your 2016 Marketing Budget [Infographic]