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Logo Londres 2012: um briefing, uma solução

from mindbodygreen

Can You Commit Like an Olympian?

A fun logo.


There have been two London 2012 logos: one for the bidding process created by Kino Design and a second as the brand for the Games themselves. The former is a ribbon with blue, yellow, black, green, and red stripes winding through the text "LONDON 2012," making the shape of the River Thames in East London. The latter, designed by Wolff Olins, was unveiled on 4 June 2007 and cost £400,000.[45] This new logo is a representation of the number 2012, with the Olympic Rings embedded within the…

from Webdesigner Depot

39 Olympic Logos From 1924 to 2012

OLYMPICS (Worst): The official logo for the London 2012 games has been widely ridiculed since it came out, but Lisa Simpson jokes not withstanding ... it remains a monumentally terrible logo for something as significant and global as the Olympic games. Not to mention ... where's the flame?!