the alignment that frames the majority of the letters is centered around that first S, which creates a structured effect

the alignment that frames the majority of the letters is centered around that first S, which creates a structured effect

Putting together some recent lettering projects. Groovy as hell.

Lettering Stuff

Article on clever use of negative space in logo design - Logo Design Love

Negative space logos

Balmoria Beauty and Personal Care Distributor Branding by Sociedad Anonima | Fivestar Branding Agency – Design and Branding Agency & Curated Inspiration Gallery

Balmoria Beauty and Personal Care Distributor Branding by Sociedad Anonima

Balmoria Beauty and Personal Care Distributor Branding by Sociedad Anonima | Fivestar Branding Agency – Design and Branding Agency & Curated Inspiration Gallery

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