This is successful as, despite its simple linear lines, the idea of a running man is obvious. You can then see how they were able to replicate this form in to a pattern for the rest of their collateral, which adds complexity to the brand as a whole.
"Franz House": Situated in the forest above Mar Azul in Villa Gesell, Argentina, this small (2 bedroom 1 bath) summer home takes advantage of the site's steep slope with a split-level configuration. The home was sited in the midst of large pines, incorporating several of them at the entry. While the linear lines of the concrete suggest Brutalist influences, the trees help create harmony with the natural setting. | Design: BAK Arquitectos (2010)