Be a hero, vote for Gyro – If you’re searching for a savory flavor with a satisfying crunch, look no further. Vote daily for Lay’s Kettle Cooked Greektown Gyro. #FlavorAmbassadors

Be a hero, vote for Gyro – If you’re searching for a savory flavor with a satisfying crunch, look no further. Vote daily for Lay’s Kettle Cooked Greektown Gyro. #FlavorAmbassadors

Kayleigh W. Spring 2016 Section 2. In "For a New Brand, Pepsi Starts the Buzz Online," we learn that many brands are engaging in non-traditional advertising and interactive brand "experiences" to generate buzz (Elliot, 2008). The Lays Do Us A Flavor is a perfect example of utilizing an interactive, competitive experience to get people talking about the brand, passing along the message, participating in the contest, and voting for their favorite flavor.

LAY'S "Do Us A Flavor" Contest

Kayleigh W. Spring 2016 Section 2. In "For a New Brand, Pepsi Starts the Buzz Online," we learn that many brands are engaging in non-traditional advertising and interactive brand "experiences" to generate buzz (Elliot, 2008). The Lays Do Us A Flavor is a perfect example of utilizing an interactive, competitive experience to get people talking about the brand, passing along the message, participating in the contest, and voting for their favorite flavor.

I WAS GOING WITH ROASTED GARLIC LINGUICA CHERICO FLAVOR! - Lay’s Announces the Do Us a Flavor Contest Winner

Lay’s Announces the 'Do Us a Flavor' Contest Winner

I WAS GOING WITH ROASTED GARLIC LINGUICA CHERICO FLAVOR! - Lay’s Announces the Do Us a Flavor Contest Winner

Lay’s “Do Us a Flavor” contest is back with a new twist. The popular potato chip contest, which started in 2012 and welcomed people to submit new flavor ideas for the chance of winning a $1 million grand prize, has a new lineup of flavors — and we got an exclusive sneak taste!

Lay’s “Do Us a Flavor” contest is back with a new twist. The popular potato chip contest, which started in 2012 and welcomed people to submit new flavor ideas for the chance of winning a $1 million grand prize, has a new lineup of flavors — and we got an exclusive sneak taste!

Philly Cheese Steak chips.  It's an idea. I'm using the Lay's Do us a flavor app on Facebook.

Philly Cheese Steak chips. It's an idea. I'm using the Lay's Do us a flavor app on Facebook.

These quick-pickled carrot sticks are a cinch to put together and are ready to enjoy in just 3 hours. In a few simple steps, an everyday kitchen staple is transformed into a crowd-pleasing, aromatic pickle—a perfect introduction to pickling for anyone new to the craft.

These quick-pickled carrot sticks are a cinch to put together and are ready to enjoy in just 3 hours. In a few simple steps, an everyday kitchen staple is transformed into a crowd-pleasing, aromatic pickle—a perfect introduction to pickling for anyone new to the craft.

OMG THANK U for taking the dyes out of these chips! LAY'S® Honey Barbecue Flavored Potato Chips

OMG THANK U for taking the dyes out of these chips! LAY'S® Honey Barbecue Flavored Potato Chips

Lays Sweepstakes. Enter Lay's Flavor Sway $250,000 sweeps for your chance to win. Ends 3/21/2016

Lays Sweepstakes. Enter Lay's Flavor Sway $250,000 sweeps for your chance to win. Ends 3/21/2016

Lays Flavor Swap Sweepstakes - Vote To Win $250K!

Lays Flavor Swap Sweepstakes - Vote To Win $250K!

PCH - $5,000 a Week Forever Sweepstakes Giveaway No. 3080: You can find more sweepstakes like this by visiting About.com's Cash Sweepstakes List.

Win Cash for Life or a Million Bucks from PCH's SuperPrize Drawing

PCH - $5,000 a Week Forever Sweepstakes Giveaway No. 3080: You can find more sweepstakes like this by visiting About.com's Cash Sweepstakes List.

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