Bing – Decode Jay-Z  The sheer scale and budget that went into this execution boggles the mind. By spreading the pages of rapper Jay-Z’s autobiography throughout American cities and on all manner of media to create both a real-life and virtual treasure hunt tied together by Bing’s online property, Droga5 New York created an experience and publicity dream, not to mention an awards magnet.

Bing – Decode Jay-Z The sheer scale and budget that went into this execution boggles the mind. By spreading the pages of rapper Jay-Z’s autobiography throughout American cities and on all manner of media to create both a real-life and virtual treasure hunt tied together by Bing’s online property, Droga5 New York created an experience and publicity dream, not to mention an awards magnet.

Jay-Z is one of the most successful hip-hop artists of all time. On Fresh Air, he discusses growing up in Brooklyn surrounded by drugs and violence, and the stories behind many of his famous songs.

Jay-Z: The Fresh Air Interview

Jay-Z is one of the most successful hip-hop artists of all time. On Fresh Air, he discusses growing up in Brooklyn surrounded by drugs and violence, and the stories behind many of his famous songs.

Decoded

Jay-Z 'Decoded:' The Fresh Air Interview

When money is no obstacle!! I denne inspirerende og unikke kampagne gjorde Jay-Z i samarbejde med Bing, markedsføringen af sin kommende biografi Decoded til en jagt gennem hele verden. Sider fra bogen gav fans et eksklusivt indblik i Jay-Z’s færden gennem årene, og var til at finde de mest overraskende steder. Online kunne fans spille med, og dele de fundne sider med tusindvis af andre fans, som til sidst skabte enestående samlinger af bogen inden udgivelse.

When money is no obstacle!! I denne inspirerende og unikke kampagne gjorde Jay-Z i samarbejde med Bing, markedsføringen af sin kommende biografi Decoded til en jagt gennem hele verden. Sider fra bogen gav fans et eksklusivt indblik i Jay-Z’s færden gennem årene, og var til at finde de mest overraskende steder. Online kunne fans spille med, og dele de fundne sider med tusindvis af andre fans, som til sidst skabte enestående samlinger af bogen inden udgivelse.

9th Wonder Decodes JAY Z's "Threat" - Decoded - YouTube

9th Wonder Decodes JAY Z's "Threat" - Decoded - YouTube

Jay-Z Decoded - Fresh air interview - amazing interview

Jay-Z 'Decoded:' The Fresh Air Interview

Decoded by Jay-Z; Decoded is a book like no other; A collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time.

Decoded by Jay-Z; Decoded is a book like no other; A collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time.

Throwback to when The Buchanans decoded JAY Z's "What More Can I Say." #TBT

Throwback to when The Buchanans decoded JAY Z's "What More Can I Say." #TBT

jay-z-decoded-3

Jay-Z “Decoded”: Amazing Viral Marketing

Pinterest
Search