I like this because it is a great combination of fashion photography and typography. What I found most interesting about it, is the way that the curve of the "J" isn't lost in the arm of the model. They work as one image rather than separately.
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.