Paul Rand (1914-1996), IBM, lithograph in colours,1982.  Paul Rand is one my favourite designers and I truly admire his effort in designing his own art style for the famous band for IBM ABC and UPS. From his design experience in first designing a magazine cover until today, his effort, passion and concentration of design is admirable.

Paul Rand (1914-1996), IBM, lithograph in colours,1982. Paul Rand is one my favourite designers and I truly admire his effort in designing his own art style for the famous band for IBM ABC and UPS. From his design experience in first designing a magazine cover until today, his effort, passion and concentration of design is admirable.

Paul Rand's silouette is sooo creative!  Take a close look and the texts to see what you can think of

Paul Rand's silouette is sooo creative! Take a close look and the texts to see what you can think of

Clever cute ways of conveying boring shit. IBM Smarter Planet  * A good icon or rather, an interesting one makes the viewer want to study the work or look at it twice * A meaningful connection

Clever cute ways of conveying boring shit. IBM Smarter Planet * A good icon or rather, an interesting one makes the viewer want to study the work or look at it twice * A meaningful connection

The tools of collaboration vs the tools of distraction-Thomas Courdec and Clement Vauched. Simplicity vs Complexity, continuity vs discontinuity, sharing vs individuality .. EyeMagazine 81

The tools of collaboration vs the tools of distraction-Thomas Courdec and Clement Vauched. Simplicity vs Complexity, continuity vs discontinuity, sharing vs individuality .. EyeMagazine 81

IBM Smarter Planet   |  The col­lab­o­ra­tion between Office and Ogilvy  Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

IBM Smarter Planet | The col­lab­o­ra­tion between Office and Ogilvy Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

IBM Olympics posters on Behance

IBM Olympics posters on Behance

Delicious icons from IBM’s Smarter Planet advertising campaign by Ogilvy launched in 08/09.

Delicious icons from IBM’s Smarter Planet advertising campaign by Ogilvy launched in 08/09.

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