Instagram fell in love last week with Holly Willoughby’s pic of herself and her five-year-old daughter Belle wearing matching tonal outfits.  Fancy doing the same?  You won’t have to trawl through countless items to get a match either, as some retailers have created their own ‘twinning’ ranges - and there's even maternity wear, too.

Instagram fell in love last week with Holly Willoughby’s pic of herself and her five-year-old daughter Belle wearing matching tonal outfits. Fancy doing the same? You won’t have to trawl through countless items to get a match either, as some retailers have created their own ‘twinning’ ranges - and there's even maternity wear, too.

mamasVIB | V. I. BRAND: Take a look at the new Holly Willoughby baby collection for BHS

mamasVIB | V. I. BRAND: Take a look at the new Holly Willoughby baby collection for BHS

mamasVIB | V. I. BRAND: Take a look at the new Holly Willoughby baby collection for BHS

mamasVIB | V. I. BRAND: Take a look at the new Holly Willoughby baby collection for BHS

mamasVIB | V. I. BRAND: Take a look at the new Holly Willoughby baby collection for BHS

mamasVIB | V. I. BRAND: Take a look at the new Holly Willoughby baby collection for BHS

Emily Kiddy: Holly Willoughby Baby Girls at BHS

Emily Kiddy: Holly Willoughby Baby Girls at BHS

Emily Kiddy: Holly Willoughby Baby Girls at BHS

Emily Kiddy: Holly Willoughby Baby Girls at BHS

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