“Spread the cheer” Winter is coming! And with Winter comes the Holidays. Retailers are in full blast trying to take advantage of the season and make a big impact on consumers. However, it’s not always about doing the most. This bareMinerals email does an amazing job of using an animation in a subtle way in order to generate intrigue without overdoing it. Once drawn in by the gif, the rest of the email is bold, cohesive, and festive-just like the Holiday season!