TOM'S — great image but it's one giant graphic...

TOMS — how to send a time-sensitive email with a great calendar/tag graphic to further carry the idea that the user should click through.

get gifted. what transforms objects into gifts? little 'that's so her' twists that make each as unique as their recipient. SHOP THE GIFT GUIDE.

An awesome collection of 25 GIF illustrations in newsletter designs, used super creatively to nail the viewer& attention immediately.

25 Excellent Examples of GIF Illustrations in Email Marketing: The Sequel - Mail Bakery Blog Mail Bakery Blog

Banana Republic gif in a holiday email. Strong/effective collaboration between copy and typography design.

“Spread the cheer” Winter is coming! And with Winter comes the Holidays. Retailers are in full blast trying to take advantage of the season and make a big impact on consumers. However, it’s not always about doing the most. This bareMinerals email does an amazing job of using an animation in a subtle way in order to generate intrigue without overdoing it. Once drawn in by the gif, the rest of the email is bold, cohesive, and festive-just like the Holiday season!

“Spread the cheer” Winter is coming! And with Winter comes the Holidays. Retailers are in full blast trying to take advantage of the season and make a big impact on consumers. However, it’s not always about doing the most. This bareMinerals email does an amazing job of using an animation in a subtle way in order to generate intrigue without overdoing it. Once drawn in by the gif, the rest of the email is bold, cohesive, and festive-just like the Holiday season!

Holiday email - Tea’s the season for new arrivals - this kind of format might work if we use images from work we've done in this year in the squares.

Holiday email - Tea’s the season for new arrivals - this kind of format might…

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