Before you can start designing ads and bidding for placements, you have to understand the terminology behind PPC and Google AdWords. This infographic will help you learn or brush up on some commonly used terms! http://blog.mainstreethost.com/getting-started-adwords-glossary-terms
How Do Google AdWords Work? - Pay the most money, and you can get your text-only ad to be number one on Google, right? The Google AdWords system is far more complicated than that. A good “Quality Score” gives an edge to advertisers, even if they aren’t the highest bidder. “Ad Extensions” mean that ads can show pictures, maps, ratings and more.