June 23-25, 2000: David and other artist take the stage at Glastonbury Festival. Tickets and programs ran about $125, and attendance was around 200,000, although only 100,000 tickets were actually sold. The discrepancy was due to gatecrashers, and became a public safety concern.
This is an example how marketing helps to sell all the tickets 7 months before the event (Glastonbury Festival 2013). The audience is intrigued beforehand by early images of the festival stage. Photo: Richard Johnson/NME