Gerry McGovern — Keynote: Manage the tasks, not the content by Together London. Gerry McGovern delivers his keynote presentation at the Content Strategy Forum in London, 5 September 2011 at the Mermaid. http://2011.csforum.eu
Every piece of web content is important—or so every stakeholder insists. But what happens when dozens, even hundreds, of different tasks battle for space on your homepage and in your navigation? It’s time to make some hard choices about what does and doesn’t belong. Gerry McGovern demonstrates how to zero in on the tasks that matter most to your users.