Gerry McGovern: Bottom Page Marketing. Use carewords on your website!

Gerry McGovern: Bottom Page Marketing. Use carewords on your website!

Gerry McGovern — Keynote: Manage the tasks, not the content by Together London. Gerry McGovern delivers his keynote presentation at the Content Strategy Forum in London, 5 September 2011 at the Mermaid. http://2011.csforum.eu

Gerry McGovern — Keynote: Manage the tasks, not the content by Together London. Gerry McGovern delivers his keynote presentation at the Content Strategy Forum in London, 5 September 2011 at the Mermaid. http://2011.csforum.eu

Word of Mouth: Palm Springs with Gerry McGovern

Word of Mouth: Palm Springs with Gerry McGovern

Range Rover Velar: Talking design with styling chief Gerry McGovern

Range Rover Velar: Talking design with styling chief Gerry McGovern

Finding the Top Tasks that really matter.  By Gerry McGovern, case study for Cisco.  Also serves as a case study for IA and labeling, though he does not say that.

Finding the Top Tasks that really matter. By Gerry McGovern, case study for Cisco. Also serves as a case study for IA and labeling, though he does not say that.

Paging Dr. Gerry McGovern - There Is A Ford Explorer Sport Here To See You

Paging Dr. Gerry McGovern – There Is A Ford Explorer Sport Here To See You

Paging Dr. Gerry McGovern - There Is A Ford Explorer Sport Here To See You

Every piece of web content is important—or so every stakeholder insists. But what happens when dozens, even hundreds, of different tasks battle for space on your homepage and in your navigation? It’s time to make some hard choices about what does and doesn’t belong. Gerry McGovern demonstrates how to zero in on the tasks that matter most to your users.

Every piece of web content is important—or so every stakeholder insists. But what happens when dozens, even hundreds, of different tasks battle for space on your homepage and in your navigation? It’s time to make some hard choices about what does and doesn’t belong. Gerry McGovern demonstrates how to zero in on the tasks that matter most to your users.

Paging Dr. Gerry McGovern - There Is A Ford Explorer Sport Here To See You

Paging Dr. Gerry McGovern – There Is A Ford Explorer Sport Here To See You

Paging Dr. Gerry McGovern - There Is A Ford Explorer Sport Here To See You

Land Rover design director Gerry McGovern on the new Range Rover Velar

Land Rover design director Gerry McGovern on the new Range Rover Velar

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