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Gott's Van & Car Service Centre: Clever use of negative space of the letter "G" to create the shape of a spanner - designed by Jordan Blyth, UK

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Golden ratio logo

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G with more white space than letter! #design #typography Great use of gestalt and white space while incorporating initials or a logo. It's recognizable as a G even without several of its elements because of the brain's capacity to fill in the implied lines. Amazing!

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