Frieze /FRIZ-ay/ is a style of carpet. Example of other styles incl. Berber, shag, plush etc. Styles most noticeably impact how your carpet looks, but they also affect how the carpet performs. This is because to achieve certain styles, the carpet has to be constructed in a particular way. Frieze carpet consists of highly twisted strands of fiber which creates its unique appearance, & also makes the carpet fiber more durable Frieze is an excellent choice for high traffic areas.