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Messi to sign new Barcelona deal overtake Ronaldo as highest-paid footballer

from HubPages

Best Football Players Ever - The Definitive List!

Shop for all your soccer equipment and apparel needs including soccer shoes, replica soccer jerseys, soccer balls, team uniforms, goalkeeper gear and more. SOCCER.COM has all the soccer gear you want.

from Entrepreneur

5 Inspirational Quotes From Sports Figures in 2012

Soccer player Lionel Messi on character. -- "I am more worried about being a good person than being the best football player in the world. When all this is over, what are you left with?"


adidas, "There will be haters". It reinforces the big idea by using a famous football player, Leo Messi, who succeeded to become successful in his career in spite of the 'haters'. It is effective because he is such a well-known football player, so it encourages consumers to never give up.