In business, economics, or marketing, first-mover advantage, or FMA, is the advantage gained by the initial ("first-moving") significant occupant of a market segment. It may be also referred to as Technological Leadership. This advantage may stem from the fact that the first entrant can gain control of resources that followers may not be able to match.
First Mover Advantage By my estimation, there are over a thousand new features added in AdWords every year – and that’s just AdWords! Then you have other big ad platforms like Bing, Twitter, Facebook, Linkedin, and more. There’s a huge, decisive advantage in being the first in your niche to adopt the latest ad formats and targeting capabilities. TrueView Ads On YouTube - People spend 6 billion hours on YouTube every month – your customers are hanging out here.
Innovators and early adopters often leverage their first mover advantage to become “influencers,” who then teach the majority how to use the thing they adopted. Just by pioneering, they become the go-to authoritative resource.