It's a felt cake stand! She sells the pattern, but I just want to look at it.
You make a felt cake, then put velcro on the stuff to decorate it...adorable idea for a gift for a kid.
Felt cake tutorial
Patterns: Felt Chocolate Banana Cake & Orange Cake
Strawberry felt Tutorial.. by ~SongAhIn on deviantART
How to make the little felt creams (for topping felt cakes, puddings and tarlets, etc)
Step by step DIY cream cookie | fairyfox
How-To: Felt Cake Stand for your slices of felt pie and cake!
Chocolate Strawberry Cake Tutorial by ~li-sa on deviantART