The 550 square foot flagship shop for Australian eyewear brand Bailey Nelson. The shallow depth of the heritage building called for a design where the entire shop would serve as a window display as well as a merchandising space. Custom cut chevron wall tiles allow the uneven plaster wall to highlight the history of the building. Custom designed display units keep the frames aligned and the shop looking tidy.
Self promotion idea. Notice on the bottom slide, the letterpress impression of the glasses? You could get a die made of your logo or you could use your company seal - to put an imprint on everything you send out. Nice subtle way of branding.