Helleo natural soaps. Six organic, handmade soaps, all containing extra virgin olive oil and lots of hard work. When we designed the packaging we used rough, yet delicate lines to indicate the basic ingredients of every soap. Then we decided that every soap should tell a story. The story of the man who made it. So, we hid a few handmade words on the second layer of the packaging.
This may explain why the brand I have was awful! The following brands which were labeled extra-virgin FAILED to meet extra-virgin olive oil standards: • Bertolli • Carapelli • Filippo Berio • Mazzola • Mezzetta • Newman’s Own • Pompeian • Rachel Ray • Safeway • Star • Whole Foods These brands DID MEET extra-virgin olive oil standards: • Corto Olive • California Olive Ranch • Kirkland Organic • Lucero (Ascolano) • McEvoy Ranch Organic