Emic and Etic-- in anthropology, folkloristics, and the social and behavioral sciences, refer to two kinds of field research done and viewpoints obtained; from within the social group (from the perspective of the subject) and from outside (from the perspective of the observer).
"Kenneth Lee Pike (June 9, 1912 – December 31, 2000) was an American linguist and anthropologist. He was the originator of the theory of tagmemics, the coiner of the terms "emic" and "etic" and the developer of the constructed language Kalaba-X for use in teaching the theory and practice of translation."
Marvin Harris /American anthropologist /Cultural Materialism /Marxist superstructure /coined the terms etic and emic/1927-2001 /cows in India? /anthropology is a search for law-like generalizations /anthro as science/ cultural materialism