1928 Propaganda, Edward Bernays, architect of modern day public relations and marketing, argues manipulation of public opinion is necessary to overcome chaos and conflict in society. Strategy implemented for centuries, notably the last hundred years. Stalin, Hitler, Mao, Hussein found propaganda an extremely effective mechanism, as modern-day governments of the Western world where 'freedom of the press' and 'government' transparency are supposed to be a key tenet of an open society.
Edward Bernays - Propaganda (1928) This is the main manual of the public relations industry. Bernays is kind of the guru. He was an authentic Roosevelt/Kennedy liberal. He also engineered the public relations effort behind the U.S.-backed coup which overthrew the democratic government of Guatemala.