015 - Pinterest Assignment 1: This advertisement is meant to stop people from drunk driving. Visually, you can see that a car is crushed in the shape of a bottle. This photo symbolizes a fatal car accident that was the direct result of drinking and driving. The text “Absolut Fatal”, is an intertextual reference to Absolute vodka, and suggests that drinking Absolute can be fatal when operating a motor vehicle. This ad shows the ideology that drinking and driving is dangerous and often fatal.
The hook is "how was the party?" The call to action is "Don't be stupid. Don't drink and drive." The target audience is adolescent teenagers who party and can drive. MADD is the organization that is sponsoring this ad.
Stop Your Boozing - 7 Ingenious Don't Drive Drunk Ads
The imagery in this pin I think is quite shocking and could send out the wrong message. I think this because bodies is a morgue tend to be kept rather cool. I think for that reason it is quite inappropriate.