015 - Pinterest Assignment 1: This advertisement is meant to stop people from drunk driving. Visually, you can see that a car is crushed in the shape of a bottle. This photo symbolizes a fatal car accident that was the direct result of drinking and driving. The text “Absolut Fatal”, is an intertextual reference to Absolute vodka, and suggests that drinking Absolute can be fatal when operating a motor vehicle. This ad shows the ideology that drinking and driving is dangerous and often fatal.
if you go to a club and try to leave you will be tested on how drunk you are. if you pass the limit your car keys will be taken and you will stay the night there (there will be rooms offered with caretakers when needed) or you will be sent home in a cab