Brand: Dove Emotion: Sadness, Disappointment, Inspired Communication Objective: To make women appreciate their beauty and accept themselves for who they are. Creative Tactic: Artist sketching images of women based on how they feel they look This ad is effective because it perfectly captures how insecure a lot of women are about their image and then inspires viewers to appreciate their beauty
Hoe zie ik mijzelf, hoe ziet een ander mij? Zien we dezelfde persoon? Your self-confidence shouldn't be dependent on how attractive other people find you, but ... Chances are, you'll take a second look in the mirror after you watch this. Or maybe you'll just ditch your mirror altogether.
As a result of the vast oppression that women are enduring as a result of the sexualized content in advertisements, Dove released and advertisement to a campaign aiming to counter act these effects. Ironically, though not objectifying women in a sexual way, it is still maintaining means of objectification to sell its product, as simple as a soap product.