BMW. I like this packaging that BMW created. Although the inside layout is quite static and plain as their common layouts, the interactive cover intrigues the viewer to open the packager to see what's inside. The illustration used is very bold and eye-catching.
Direct mail- unsolicited advertising sent to a prospective customer through the mail. Known as direct marketing, highly focused, printed or electronic, newsletters, catalogs coupons, samplers, circulars, invitations, post cards, brochures, price lists, letters, etc.