Mike Alton joins @jeffsieh this week, to remove some of the mystery from marketing on social media. He's got plenty to say about how some of the up and coming changes on Pinterest will revolutionize the way it can be used as a digital marketing tool. He also offers some useful tips on how to get started with a marketing plan, how to track it's success, and how to decide if it needs to be altered.
PR Smith's SOSTAC marketing planning model stands for Situation analysis, Objectives, Strategy, Tactics, Action, Control. SOSTAC ® was voted the third most popular model in the CIM poll on marketing models