Dieter Rams, loudspeaker L2, 1958. Max Braun OHG, Frankfurt. Karl Clauss Dietel and Lutz Rudolph, studio-loudspeaker with amplifier VS 1-32, 1965. HELIRADIO Gerätebau Hempel, Limbach-Oberfrohna. Photo: A. Laurence. Exhibition East and West: DDR / BRD. The International Design Museum Munich and Neues Museum für Kunst und Design in Nuremberg

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Braun TP1 Radio/ Dieter Rams/ 1959/ Apple has always found inspiration from the brilliant duo of Braun & Rams

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Would be cool to have design principles hanging up, to remind others of the importance of strategic design thinking.

Would be cool to have design principles hanging up, to remind others of the importance of strategic design thinking.

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