Design strategy, as a field of theory and practice, refers to the integrated, holistic planning process examining the interplay between design and business strategy. The goal is to merge business and creative objectives in a meaningful way that moves design beyond just an aesthetic exercise. Design strategy could be described as inventing the language to express your client’s business strategy most clearly.
Understanding Design Strategy: Effective Graphic Design for Clients
Touchpoints for Design Strategy. Any design strategy should address the following: (i) Existing problems and ongoing challenges. (ii) Current benefi ts and successes to be leveraged. (iii) Unmet client/customer needs. (iv) Changing client/customer behaviors and attitudes. (v) Emerging ideas and trends. (vi) Opportunities to differentiate. The way these issues are addressed is the essence of the strategy.