Design strategy, as a field of theory and practice, refers to the integrated, holistic planning process examining the interplay between design and business strategy. The goal is to merge business and creative objectives in a meaningful way that moves design beyond just an aesthetic exercise. Design strategy could be described as inventing the language to express your client’s business strategy most clearly.

Understanding Design Strategy: Effective Graphic Design for Clients

Design strategy, as a field of theory and practice, refers to the integrated, holistic planning process examining the interplay between design and business strategy. The goal is to merge business and creative objectives in a meaningful way that moves design beyond just an aesthetic exercise. Design strategy could be described as inventing the language to express your client’s business strategy most clearly.

Touchpoints for Design Strategy. Any design strategy should address the following: (i) Existing problems and ongoing challenges. (ii) Current benefi ts and successes to be leveraged. (iii) Unmet client/customer needs. (iv) Changing client/customer behaviors and attitudes. (v) Emerging ideas and trends. (vi) Opportunities to differentiate. The way these issues are addressed is the essence of the strategy.

Understanding Design Strategy: Effective Graphic Design for Clients

Touchpoints for Design Strategy. Any design strategy should address the following: (i) Existing problems and ongoing challenges. (ii) Current benefi ts and successes to be leveraged. (iii) Unmet client/customer needs. (iv) Changing client/customer behaviors and attitudes. (v) Emerging ideas and trends. (vi) Opportunities to differentiate. The way these issues are addressed is the essence of the strategy.

Great infographic with great content about brand strategy. #Branding #BrandIdentity #BrandEngagement

Great infographic with great content about brand strategy. #Branding #BrandIdentity #BrandEngagement

One page digital marketing plan to grow your small business [DOWNLOAD] | Digital Marketing Consultant - Jacob Varghese

One page digital marketing plan to grow your small business [DOWNLOAD] | Digital Marketing Consultant - Jacob Varghese

Using the Smart Insights RACE marketing funnel to develop a Digital Strategy As we enter 2015, the latest stats on use of digital media and technology all point to the growing importance of creatin...

Using the Smart Insights RACE marketing funnel to develop a Digital Strategy As we enter 2015, the latest stats on use of digital media and technology all point to the growing importance of creatin...

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