Design strategy, as a field of theory and practice, refers to the integrated, holistic planning process examining the interplay between design and business strategy. The goal is to merge business and creative objectives in a meaningful way that moves design beyond just an aesthetic exercise. Design strategy could be described as inventing the language to express your client’s business strategy most clearly.
designcityla: fabriciomora: GEHL METHODOLOGY Seems so simple, but there is such a difference in this approach than to what normally happens…. At least here, in the US. We start with the car, and with the 10% of effort left after that, we deal with the building. We have no room for life and space in our process…..
Touchpoints for Design Strategy. Any design strategy should address the following: (i) Existing problems and ongoing challenges. (ii) Current benefi ts and successes to be leveraged. (iii) Unmet client/customer needs. (iv) Changing client/customer behaviors and attitudes. (v) Emerging ideas and trends. (vi) Opportunities to differentiate. The way these issues are addressed is the essence of the strategy.
Hospital wayfinding design strategies and implementation. This signage was used in children ward first, then though out the hospital. The icons are simple and easy to follow and the color coordination never lets a visitor get lost.