Avoid people who: 1. Mess with your head. 2. Intentionally and repeatedly do and say things that they know upset you. 3. Expect you to prioritize them but refuse to prioritize you. 4. Can't and won't apologise sincerely. 5. Act like the victim when confronted with their abusive behaviour.
Define your brand personality so that you connect with your appropriate audience and potential customers. Bonus! Click through to download a free worksheet to help you define what your brand personality traits are!