¡TIPOGRAFÍA! Identidad. ¡Ojo con el orden de lectura y la interpretación de cada…
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When David Carson worked with Pepsi Cola in one of Pepsi advertisiment, he showed a long paragraph of text in the shape of a pepsi can or bottle, making a entire paragraph saying all kind of things that relate to every part of the demographic in some way.  Using a black color font, capitals, and the same size of the typography  you can read all the expectation people had and with red color, lower case and big fonts you can red the final message from Pepsi.

When David Carson worked with Pepsi Cola in one of Pepsi advertisiment, he showed a long paragraph of text in the shape of a pepsi can or bottle, making a entire paragraph saying all kind of things that relate to every part of the demographic in some way. Using a black color font, capitals, and the same size of the typography you can read all the expectation people had and with red color, lower case and big fonts you can red the final message from Pepsi.

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David Carson lecture posters - prints and art coming soon. Please signup at: www.davidcarsonart.com

David Carson lecture posters - prints and art coming soon. Please signup at: www.davidcarsonart.com

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david carson design  David Carson's style seems to be much of clutter with type. The background gives a more serene feeling, but I can't quite make out much of what's going on.

david carson design David Carson's style seems to be much of clutter with type. The background gives a more serene feeling, but I can't quite make out much of what's going on.

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David Carson - stencilled image could work really well. Possibly use a risograph and then scan in the risograph print.

David Carson - stencilled image could work really well. Possibly use a risograph and then scan in the risograph print.

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