In March 2011, thousands of Syrians took to the streets to protest against the regime of President Bashar Assad. More than to years later, the country has descended into civil war, leaving at least 100,000 people dead and forcing more than 2 million to flee their homeland.
For PSA campaigns aimed at getting people to help the children of Syria, job one is making the crisis feel immediate rather than remote. Last month's hidden-camera stunt in Norway, in which a child sat freezing without a coat at a bus stop in winter, did just that. Now, Save the Children has released its own U.K.
SYRIA REFUGEE CRISIS INFOGRAPHIC: The Syria refugee crisis is the worst humanitarian disaster of this century, but no one is talking about it. Over 12 million people have been affected. Half of the population of Syria has left their homes.