When you see clouds, think of soap! Or at least that's what I get from this effective and creative branding design for soap. The soap product itself is in the shape of a cloud and comes in various pastel colors. The package branding was made to reflect the product by incorporating simple cloud shape designs and using the same pastel colors as the soap. The package layout is consistent by placing the cloud, text, and logo in the same areas throughout the different designs.
Style Guides are a beautiful and a magical thing. They help capture a message visually and act as a reference. Much like an inspiration mood board they serve as a touch point that allows you to make judgment calls on all future visual messaging you create. This helps create brand consistency and strength. | Think Creative Brand Style Guide