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The behind-the-scenes secret to persuasive online copywriting that gets you more clients (stolen from the pros) - Part 1

There is the one simple question you should ask yourself before you spend any money on advertising, take time to write a blog post, or even think about creating a marketing strategy. This question is so important yet 99% of solo businesses overlook it. Use this one question to transform your bland web copy into a persuasive online copywriting powerhouse.

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As part of their 2016 Christmas initiative, The Church of Jesus Christ of Latter-day Saints is encouraging the world to participate in a worldwide day of service on December 1.   Whether you are looking for a random act of kindness or a group-oriented service project, we’ve gathered 50 different service ideas perfect for any …

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This customer service infographic from The Ritz-Carlton Leadership Center offers 10 word choices that will help you improve customer service skills.

This customer service infographic from The Ritz-Carlton Leadership Center offers 10 word choices that will help you improve customer service skills.

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My 8-step process for writing sales page copy

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How To Write Content That Ranks Well In 2013

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11 Types of Content You Need to Share on Twitter - @redwebdesign @postplanner

11 Types of Content You Need to Share on Twitter - @redwebdesign @postplanner

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I think #11 and #12 are oddly specific. I wonder what kind of editing the creator usually does.

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The 36 Rules of Social Media

The 36 Rules of Social Media - Whether you run a website, service, sell products-- whatever business you are in, there is usually some way social media can help you grow and produce a great online presence. Here are some rules - etiquette to follow.

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Appealing to the logical mind is an important aspect of communication… but don’t forget about the emotional side too. Learn the key emotions to tap into, why it’s effective across many platforms and types of audiences, and tips to craft your own emotional copy with the most powerful words and phrases.

Appealing to the logical mind is an important aspect of communication… but don’t forget about the emotional side too. Learn the key emotions to tap into, why it’s effective across many platforms and types of audiences, and tips to craft your own emotional copy with the most powerful words and phrases.

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