This label is simple. There is a background color, center white color, and then the bold logo is center while bold greenery sprouts around it. The eye follows the stems and brings them to the bottom and back to top.
Branding, graphic design and packaging for Bittereinder on Behance by Ronnie La Rue Cape Town, South Africa curated by Packaging Diva PD. Bittereinder refers so someone who pulls through till the end. Aimed at a target market who is between the ages of forty and sixty years old, and still drinks beer.
The addition of apple cider pairs perfectly with the ginger beer while the cinnamon adds a lovely fall aroma and flavor to the drink. Try this delightful drink on a cool fall evening with friends and family.