SEO in 2017: Seizing opportunity, evangelizing success, achieving overarching growth
Columnist Jim Yu contends that to succeed in 2017, brands will need to coordinate organic and paid search marketing disciplines and understand how they can work together to build the relationship with customers.
How to be your best advocate so you have a say in your own care. Bp Magazine columnist, Melody Moezzi, discusses some important conversations we need to be having (as well as documents we need to be creating) when we are well.
Google may have shifted its focus from keywords to "entities" in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process.Source: searchengineland.com