Identity for Melbourne by Sydney office of Landor. This rebranding for the city of Melbourne is eye catching and visually appealing. The geometric shape of the logo and how it is formed gives way to many variations, which in this case is a very efficient way of re-branding Melbourne without creating 50 logos.
Logos are intentional, visual messages, not just pretty, whimsical pictures. Please appreciate the commonalities among these major brands: works great as single-color, text and other details kept to a minimum (including use of sans serif), graphic mark fits well within a square, rarely many colors, and color variations are clear to communicate or subtle to enhance.