Cartier, Hermes; but they will definitely look better with a watch next to them...!

Cartier, Hermes; but they will definitely look better with a watch next to them...!

Cartier’s biggest and most risky move was introducing platinum over the traditional gold and silver as its preferred setting material. Platinum’s greater stability allowed more diamonds to be set in a piece in a small area and enabled the number of articlulations to be increased without endangering the global solidity of the piece. It was also tarnish-free. The availability of relatively cheap small diamonds from the new finds in South Africa, Cartier’s risk-taking paid off.

Cartier’s biggest and most risky move was introducing platinum over the traditional gold and silver as its preferred setting material. Platinum’s greater stability allowed more diamonds to be set in a piece in a small area and enabled the number of articlulations to be increased without endangering the global solidity of the piece. It was also tarnish-free. The availability of relatively cheap small diamonds from the new finds in South Africa, Cartier’s risk-taking paid off.

Cartier’s New Étourdissant Collection Gives Historic High Jewelry a Modern…

Cartier’s New Étourdissant Collection Gives Historic High Jewelry a Modern Polish

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