Now we're talkin'. Basically unfinished but still very cool. Painted floor, cinder block painted white, curtains for walls and exposed lighting. Has a French country house vibe going. For more basement ideas check out www.ifinishedmybasement.com
Multitasking may not always be advisable, but if you can work out, watch TV, and do the laundry all at the same time, you'll increase your sense of accomplishment. To make a basement laundry room comfortable enough that you'll want to spend time there, paint the walls a soothing color, install good lighting, and opt for attractive, easy-care laminate flooring or low-pile carpet.
If your laundry is in an unfinished basement you can still have it be organized. Rafter-hung shelves create storage where none would otherwise be possible and a hanging area to allow air dry clothes to hang dry.