How to use the Ansoff Matrix Strategic questions that can be answered using the matrix include: Market Penetration: How to sell more of your existing products or services to your existing customer base? Market Development: How to enter new markets? Product and Development: How to develop existing products or services. Diversification: How to move into new markets with new products or services, increase your sales with your existing customer base as well as acquisition.
The image represents Ansoff's Matrix. We position the Zenba Relaxation bathtub in the "Product Development"-category, as we are targeting an existing market with our new (developed and differentiated) product.