Ron Burgundy Responsible for Huge Increase in Car Sales
Ron Burgundy's influence goes far beyond the confines of San Diego. After the "Anchorman" character created by Will Ferrell became the spokesman for the 2014 Dodge Durango, sales of the re-engineered vehicle climbed a whopping 59 percent in October and … Continue reading →
Will Ferrell's Ron Burgundy Dodge ads make Chrysler a lot of money
Chrysler beat the Ron Burgundy media onslaught when it premiered its "Anchorman: The Legend Continues" tie-in commercials back in October. Since, Will Ferrell has been all over the place as his "Anchorman" character, and the shtick seems to be working.