This music video avoids the 5 mistakes that often occur in videos, the audio is great, good lighting, they get close enough to see the light in Adele's eyes, they also tell a great story with a clear beginning, middle, and end.
Adele - Chasing Pavements (2008) This video and track are amazing. The choreography is very clever especially towards the end with the shadows. I would give this 10 out of 10 for originality. Adele is truly individual, with an outstanding voice.