Minimalist Lego poster showing the imagination of a child. I think it partially works, but in my mind it is not aimed at the right audience. It should be aimed at the children (i.e. users of the product), and minimalism isn't a style best suited to this.
The Print Ad titled Cupcake was done by BZZ Multicomunicação advertising agency for brand: Shopping Itaguacu in Brazil. It was released in the Jun Department Stores & Shopping Malls Advertising campaign: Sushi, Cupcake, Hamburger