Deciding on where to allocate your marketing budget? Consider how above-the-line and below-the-line marketing works, and which is better for your business.

Deciding on where to allocate your marketing budget? Consider how above-the-line and below-the-line marketing works, and which is better for your business.

There is an interesting concept about the way we think and behave called ‘Above and Below’ the line. It is used often in organisations trying to embed the values into the way people wor…

There is an interesting concept about the way we think and behave called ‘Above and Below’ the line. It is used often in organisations trying to embed the values into the way people wor…

Using SAMR to Teach Above the Line | From http://gettingsmart.com/2013/07/using-samr-to-teach-above-the-line/

Using SAMR to Teach Above the Line | From http://gettingsmart.com/2013/07/using-samr-to-teach-above-the-line/

Using SAMR to Teach Above the Line - Getting Smart by Susan Oxnevad - 1:1 program, Apple, edchat, EdTech, SAMR, technology | Getting Smart

Using SAMR to Teach Above the Line - Getting Smart by Susan Oxnevad - 1:1 program, Apple, edchat, EdTech, SAMR, technology | Getting Smart

Difference between ‘above the line’ and ‘below the line’ advertising

Difference between ‘above the line’ and ‘below the line’ advertising

The Mason-Dixon line is really the most accurate and the oldest established way to determine the where the South begins. Anything below that line is the South or close to it. Anything above the line is yankee. This is a very good map of the cultural South.

The Mason-Dixon line is really the most accurate and the oldest established way to determine the where the South begins. Anything below that line is the South or close to it. Anything above the line is yankee. This is a very good map of the cultural South.

Using SAMR to Teach Above the Line - Getting Smart by Susan Oxnevad - 1:1 program, Apple, edchat, EdTech, SAMR, technology

Using SAMR to Teach Above the Line - Getting Smart by Susan Oxnevad - 1:1 program, Apple, edchat, EdTech, SAMR, technology

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