Ches N Dale; iconic cheese icons(chedder Cheese); has iconic kiwiana song to go with ad. "We are the boys from down on the farm, We really know our cheese There's much better value in Chesdale, It never fails to please. Chesdale, Slices thinly Never crumbles, Theres no waste. And boy, it's got a mighty taste! Chesdale cheese!" It's finest cheddar Made better!