Adaptive path's guide to experience mapping
Adaptive path's guide to experience mapping An experience map is a strategic tool for capturing and presenting key insights into the complex customer interactions that occur across experiences with a product, service, or ecosystem. At the heart of an experience map lies the customer journey model, an archetypal journey created from an aggregate of all customers going from point A to point B as they attempt to achieve a goal or satisfy a need. http://mappingexperiences.com/
Designing with Customer Journey Mapping by DesignThinkers Group
Designing with Customer Journey Mapping by DesignThinkers Group The Customer Journey Mapping methodology will help businesses in the service industry unleash collaborative creativity and come up with innovative new service concepts. DesignThinkers Group is a community organisation with creative multidisciplinary teams in 12 countries. We train, develop and facilitate creative multidisciplinary teams and communities to drive positive change. www.designthinkersgroup.com
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Mapping The Customer Journey
Mapping The Customer Journey by Bruce D. Temkin for Customer Experience Professionals Left to their own devices, companies often neglect customers. But they don’t need to. We recommend that organizations use customer journey maps to examine interactions from their customers’ points of view. Mapping the customer journey requires five steps: 1) Collect internal insights; 2) develop initial hypotheses; 3) research customer processes, needs, and perceptions; 4) analyze customer research; and 5...