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Negative Space. The use of negative space in this image is creative and effective in conveying a message. The manipulation of positive and negative space pulls the viewer's attention to the lightbulb, however there is no actual lightbulb in the image, just an idea of one which, ironically, is something that a lightbulb often represents. This image could easily be used to communicate a message about the power of ideas.

This element of design is Negative Space. The hand isn't actually holding anything. It implies that there is a light bulb in the empty space. Negative space guides your imagination to finish the image.

fiatgirlaotw 20 Mind Provoking and Creative Ads

fiatgirlaotw 20 Mind Provoking and Creative Ads I love how the girl created the negative shape. Very creative design

71 Brilliant, Clever and Inspirational Ads That Will Change The Way You Think – Design School

71 Brilliant, Clever and Inspirational Ads That Will Change The Way You Think – Design School medicine, aspirine,

71 Brilliant, Clever and Inspirational Ads That Will Change The Way You Think – Design School

Gold’s Gym - Fat Fat Fit: Minimalist, straight to the point. Regardless of context this is one ad easy to understand where visual and copy work perfectly together.

DIY  triaxial weaving using plant material such as New Zealand flax. Learn how at  www.floraldesignmagazine.com/download0514.html  #weaving #DIY

DIY triaxial weaving using plant material such as New Zealand flax. Learn how…

The Bauhaus Textiles of Gunta Stölzl & Anni Albers - AnotherDesignBlog.

The Bauhaus Textiles of Gunta Stölzl & Anni Albers.textile patterns as parterre inspiration.