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Inspired by Maori art and culture, Adrienne Whitewood takes traditional concepts and with them invents unique silhouettes exploring fabric manipulation and technology, her ethos is all about creating wearable clothing for women who want an emotional connection to clothing.

Inspired by Maori art and culture, Adrienne Whitewood takes traditional concepts and with them invents unique silhouettes exploring fabric manipulation and technology, her ethos is all about creating wearable clothing for women who want an emotional connection to clothing.

Works of Rotorua fashion designer Leilani Rickards include these gorgeous Koru tights. Congratulations Iwi Creations on your win at the Miramoda Maori Fasion Awards

Works of Rotorua fashion designer Leilani Rickards include these gorgeous Koru tights. Congratulations Iwi Creations on your win at the Miramoda Maori Fasion Awards

Adrienne Whitewood (Rongowhakaata, Ngai Tamanuhiri) is an award winning Maori fashion designer who has a passion for bringing her culture into her work.

Adrienne Whitewood (Rongowhakaata, Ngai Tamanuhiri) is an award winning Maori fashion designer who has a passion for bringing her culture into her work.

Tipu tights, Iwi Creations (Maori) | eff yeah indigenous fashion!

Tipu tights, Iwi Creations (Maori) | eff yeah indigenous fashion!

Traditionally Inspired New Zealand Designs - Welcome to Iwi Creations

Traditionally Inspired New Zealand Designs - Welcome to Iwi Creations

Just released today - check out the website for more images, or FB to purchase :)

Just released today - check out the website for more images, or FB to purchase :)

Silhouettes are chic, nipped waists, beautiful pintucks, clever use of light fabrics and gorgeously finished necks.

Silhouettes are chic, nipped waists, beautiful pintucks, clever use of light fabrics and gorgeously finished necks.

Mr 4 Square #fordlands #rotorua

Mr 4 Square #fordlands #rotorua

Toa Matarau by Te Wheke Moko

Toa Matarau by Te Wheke Moko

Inspired from traditional taaniko, we have had printed taniko border on light summer fabrics such as silk tissue, cotton/silk blends and tencel.

Inspired from traditional taaniko, we have had printed taniko border on light summer fabrics such as silk tissue, cotton/silk blends and tencel.

Waha Maori Branding

Waha Maori Branding

Boots Riley

Boots Riley

TLC in Aus 2014

TLC in Aus 2014

Mean concert coming up

Mean concert coming up